THE VALIDATION JUNKY BOOK
DIGITAL ARTBOOK PUBLICATION - WORK-IN-PROGRESS
THE VALIDATION JUNKY is a graphic book exploring identity under extreme technological saturation. Over 300 pages, layered illustrations build gradually, revealing a fictional subject shaped by algorithms, platform economies, and the politics of being seen.
Each page adds a new symbol or structural trace, gradually revealing an imagined character—THE VALIDATION JUNKY—an accumulation of visual and conceptual density through which the how, why, and what of their formation ultimately come into view. The figure becomes a critical speculation of identity under technological saturation, sculpted through neurochemical feedback loops, social metrics, and algorithmic optimisation.
The book functions as a slow reveal. THE VALIDATION JUNKY is structured as a provocation inviting friction, humour, and reflection through the wits of design. It doesn’t ask how we return to a pre-digital self, but how we might navigate platform capitalism with greater agency, and without surrendering entirely to its systems.
Keywords - Digital Identity, Algorithmic Desirability, Platform Capitalism, Speculative Publishing, Post-Ontology, Selfhood, Social Metrics, Networked Subjectivity, Feedback Systems, Performativity, Identity Capital, Media Aesthetics, Designed Fiction, Cybernetic Intimacies, Validation Culture.
Each page adds a new symbol or structural trace, gradually revealing an imagined character—THE VALIDATION JUNKY—an accumulation of visual and conceptual density through which the how, why, and what of their formation ultimately come into view. The figure becomes a critical speculation of identity under technological saturation, sculpted through neurochemical feedback loops, social metrics, and algorithmic optimisation.
The book functions as a slow reveal. THE VALIDATION JUNKY is structured as a provocation inviting friction, humour, and reflection through the wits of design. It doesn’t ask how we return to a pre-digital self, but how we might navigate platform capitalism with greater agency, and without surrendering entirely to its systems.
Keywords - Digital Identity, Algorithmic Desirability, Platform Capitalism, Speculative Publishing, Post-Ontology, Selfhood, Social Metrics, Networked Subjectivity, Feedback Systems, Performativity, Identity Capital, Media Aesthetics, Designed Fiction, Cybernetic Intimacies, Validation Culture.


THE VALIDATION JUNKY BOOK
IN PROGRESS
Creative Direction & Concept, Adam Peacock
Supported by Goldsmiths University of London UK, UK Economic and Social Research Council (ESRC), UK South and East Network for Social Sciences (SeNSS)
TOXIC QUEER MASCULINITIES
IN PROGRESS - PHD RESEARCH,
VISUAL CULTURES, GOLDSMITHS UNIVERSITY OF LONDON
VISUAL CULTURES, GOLDSMITHS UNIVERSITY OF LONDON
TOXIC QUEER MASCULINITIES - TOOLS FOR NAVIGATING AI-INTEGRATED SUBJECTVITY
PhD research investigating the influence of AI-integrated digital platforms often used by queer communities—such as Grindr, Scruff, and Instagram—on the mediation of queer subjectivities and intimacies. Drawing on architectural practice, speculative design, visual cultures, and queer theory, the research critiques how these systems commodify identity, fuel cultural toxicity, and aggravate mental health challenges within LGBTQIA+ communities. While digital mental health crises are well-documented, there remains a pressing need for tools leveraging design as methodology to address these challenges.
The Wingman AI–set for release on Grindr in 2027–illustrates a paradigm shift in how AI-integrated systems mediate intimacy, agency, and self-perception. By automating elements of attraction, such as image selection and dialogue, this tool reframes human connection as a series of transactional data exchanges. Developed with profitability as its primary goal, such technologies celebrate certain behavioural and aesthetic standards, encouraging homogeneity through feedback loops prioritising marketable data. For queer users, who often depend on digital platforms for community in marginalised settings, these systems exacerbate exclusionary ideals of desirability, reinforce harmful social and racial hierarchies, and intensify mental health disparities.
This PhD uses a mixed-method visual practice to translate AI critiques into tangible, accessible visual tools. Through participatory workshops and a PhD-funded symposium, the project develops resources for queer individuals to critically engage with AI and assert their choices in digital spaces with heightened awareness of AI’s effects on subjectivity.
Keywords - Digital Identity, Algorithmic Desirability, Platform Capitalism, Speculative Publishing, Post-Ontology, Selfhood, Social Metrics, Networked Subjectivity, Feedback Systems, Performativity, Identity Capital, Media Aesthetics, Designed Fiction, Cybernetic Intimacies, Validation Culture.
PhD research investigating the influence of AI-integrated digital platforms often used by queer communities—such as Grindr, Scruff, and Instagram—on the mediation of queer subjectivities and intimacies. Drawing on architectural practice, speculative design, visual cultures, and queer theory, the research critiques how these systems commodify identity, fuel cultural toxicity, and aggravate mental health challenges within LGBTQIA+ communities. While digital mental health crises are well-documented, there remains a pressing need for tools leveraging design as methodology to address these challenges.
The Wingman AI–set for release on Grindr in 2027–illustrates a paradigm shift in how AI-integrated systems mediate intimacy, agency, and self-perception. By automating elements of attraction, such as image selection and dialogue, this tool reframes human connection as a series of transactional data exchanges. Developed with profitability as its primary goal, such technologies celebrate certain behavioural and aesthetic standards, encouraging homogeneity through feedback loops prioritising marketable data. For queer users, who often depend on digital platforms for community in marginalised settings, these systems exacerbate exclusionary ideals of desirability, reinforce harmful social and racial hierarchies, and intensify mental health disparities.
This PhD uses a mixed-method visual practice to translate AI critiques into tangible, accessible visual tools. Through participatory workshops and a PhD-funded symposium, the project develops resources for queer individuals to critically engage with AI and assert their choices in digital spaces with heightened awareness of AI’s effects on subjectivity.
Keywords - Digital Identity, Algorithmic Desirability, Platform Capitalism, Speculative Publishing, Post-Ontology, Selfhood, Social Metrics, Networked Subjectivity, Feedback Systems, Performativity, Identity Capital, Media Aesthetics, Designed Fiction, Cybernetic Intimacies, Validation Culture.

TOXIC QUEER MASCULINITIES - TOOLS FOR NAVIGATING AI-INTEGRATED SUBJECTVITY
IN PROGRESS
Creative Direction & Research Agenda, Adam Peacock
Supported by Goldsmiths University of London UK, UK Economic and Social Research Council (ESRC), UK South and East Network for Social Sciences (SeNSS)
THE VALIDATION JUNKY
DEVELOPED WITH PRAKSIS OSLO AND RAM GALLERY
THE VALIDATION JUNKY is an ongoing research-led art project that investigates how identity, desirability, and the body are shaped and increasingly codified by digital infrastructures.
In an age where over 60% of the global population actively use social media (Statista, 2023), algorithmic systems continuously reconstruct subjectivity through data loops, platform feedback, and the commodification of the self. At the same time, rapid developments in AI and biotechnology, often driven by corporate agendas, are transforming the human body far ahead of regulatory frameworks. THE VALIDATION JUNKY continues to expand through interdisciplinary formats, blending critical design, systems thinking, and speculative fiction, while centring LGBTQIA+ perspectives in discussions around mental health, technological development, and digital governance. It calls for alternative imaginaries and infrastructures that challenge normative optimisation and advocate for more plural, inclusive futures.Keywords - Artificial Intelligence, Bio-Technology, CRISPR-Cas9, Gene Editing, Metaverse, New Media, Post-Ontology, Transhumanism

THE VALIDATION JUNKY Installation
RAM Galleri Oslo, 2023
Photo Credit - Peacock/RAM
RAM Galleri Oslo, 2023
Photo Credit - Peacock/RAM
VALIDERINGSSØPPELET [detail]
VALIDERINGSSØPPELET is a large-scale architectural drawing exploring the ontological effects of AI, new media, and genetic editing on identity construction
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
VALIDERINGSSØPPELET is a large-scale architectural drawing exploring the ontological effects of AI, new media, and genetic editing on identity construction
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM


VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM


VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM


VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM


VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM


VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM


VALIDERINGSSØPPELET [detail
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
VALIDERINGSSØPPELET [detail]
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM
Digitally-drawn giclee print on Hahnemühle Photo Rag Installation of nine frames, 332(h) x 242 (w)cm
1 of 1. Oslo, 2023
Photo Credit - Peacock/RAM


PERFECTION / SPECULATION at The Vigeland Museum
A central component of the project, PERFECTION / SPECULATION at the Vigeland Museum, features a series of interviews staged at the museum with thinkers from the fields of speculative design, media theory, and bioethics, including Natasha Vita-More, Mark Jarzombek, Lev Manovich, and Lucy McRae. These dialogues unfold amidst Vigeland’s canonical sculptures, reflecting how both normative and non-normative bodies have always been shaped by inherited visual cultures and emerging technological ideals.
Multi-Channel Moving Image 15:00 Mins, Variable Dimensions Oslo, 2023
Photo Credit - PAH foto/Peacock/RAM
A central component of the project, PERFECTION / SPECULATION at the Vigeland Museum, features a series of interviews staged at the museum with thinkers from the fields of speculative design, media theory, and bioethics, including Natasha Vita-More, Mark Jarzombek, Lev Manovich, and Lucy McRae. These dialogues unfold amidst Vigeland’s canonical sculptures, reflecting how both normative and non-normative bodies have always been shaped by inherited visual cultures and emerging technological ideals.
Multi-Channel Moving Image 15:00 Mins, Variable Dimensions Oslo, 2023
Photo Credit - PAH foto/Peacock/RAM





PERFECTION / SPECULATION IDENTITY MAP
The research was developed in collaboration with The Vigeland Museum, queer live programming initiative Karmaklubb*, and fellow residents of the PRAKSIS programme, whose co-developed interview questions mapped out a collective inquiry into the cultural, psychological, and political implications of body optimisation. A fold-out IDENTITY MAP publication accompanies the project, juxtaposing speculative future-body prototypes with theoretical insights, bridging past artistic legacies with speculative futures.
Double Sided A1 Map
Folding into 297 (h) x 105 (w) Oslo, 2023
Photo Credit - Peacock/RAM


“It has transcended the modern critique of the Kardashians—that we often see them as being fake, or being a symptom of a certain type of malaise. When in reality, the post-digital sees all people like that: for the post-digital, we’re all Kardashians.”
Mark Jarzombek (USA) is a Professor of the History and Theory of Architecture, Massachusetts Institute of Technology (MIT)
“In psychological terms beauty is homoeostasis, so I would never want to be a perfect person or perfect being because if so, then I’d have no place to go.”
Natasha Vita-More (USA) is the Executive Director of Humanity+ Inc., Founder of H+ Lab, Author of The Transhumanist Manifesto, and designer of Primo Posthuman.
“I think that one of the beauties of speculation is that you can prototype and map out scientific “what ifs” and ask questions. What if this happens? Do we want it?”
Lucy McRae (UK/AUS) is a science fiction artist, filmmaker, inventor and body architect. She is a Visiting Professor at the Southern California Institute of Architecture (SCI_ARC)
“However, maybe we shouldn’t blame the algorithms, because people basically copy each other, don’t they? Very few people are original; maybe one in a million. Most people don’t have time to carve out their own path, or they aren’t brave enough to think for themselves— so they copy one other.”
Lev Manovich (RU) is the Presidential Professor at the Graduate Centre, City University of New York (CUNY), and Founder and Director of the Cultural Analytics Lab
PERFECTION / SPECULATION IDENTITY MAP [Future Body Prototype Sketches]
Double Sided A1 Map Folding into 297 (h) x 105 (w)
Oslo, 2023
Photo Credit - Peacock/PRAKSIS
Double Sided A1 Map Folding into 297 (h) x 105 (w)
Oslo, 2023
Photo Credit - Peacock/PRAKSIS


WE ARE WHAT THE INTERNET MAKES US - I
WE ARE WHAT THE INTERNET MAKES US is a series of digital sculptures, each animated to blink, breathe, and twitch with a lifelike presence. Over the course of ten minutes, each character undergoes a gradual transformation, morphing into five distinct ideological representations of an idealised or “perfected” self, presented as an experimental exercise in sculptural digital bodybuilding.
Developed using human models and enhanced through post-production techniques, the characters engage the viewer directly, locking eyes with the camera in a way that evokes Masahiro Mori’s concept of the Uncanny Valley—the psychological space where the line between a healthy human and a robot blurs, unsettling the viewer’s perception. This installation raises critical questions: Who might you become if you could design yourself in any conceivable way? How does new media shape our self-perception, and what roles do society and technology play in this ongoing process of self-mediation? WE ARE WHAT THE INTERNET MAKES US invites viewers to contemplate the intersection of technology, identity, and the human form, challenging the boundaries of how we see ourselves in the digital age.
4k Digital Sculpture Moving Image 10 mins
1 of 5. London, 2023
Photo Credit - Peacock/RAM
WE ARE WHAT THE INTERNET MAKES US is a series of digital sculptures, each animated to blink, breathe, and twitch with a lifelike presence. Over the course of ten minutes, each character undergoes a gradual transformation, morphing into five distinct ideological representations of an idealised or “perfected” self, presented as an experimental exercise in sculptural digital bodybuilding.
Developed using human models and enhanced through post-production techniques, the characters engage the viewer directly, locking eyes with the camera in a way that evokes Masahiro Mori’s concept of the Uncanny Valley—the psychological space where the line between a healthy human and a robot blurs, unsettling the viewer’s perception. This installation raises critical questions: Who might you become if you could design yourself in any conceivable way? How does new media shape our self-perception, and what roles do society and technology play in this ongoing process of self-mediation? WE ARE WHAT THE INTERNET MAKES US invites viewers to contemplate the intersection of technology, identity, and the human form, challenging the boundaries of how we see ourselves in the digital age.
4k Digital Sculpture Moving Image 10 mins
1 of 5. London, 2023
Photo Credit - Peacock/RAM





WE ARE WHAT THE INTERNET MAKES US - I, II, IV
4k Digital Sculpture Moving Image 10 mins
1 of 5. London, 2023
Photo Credit -PAH foto/Peacock/RAM


VALIDATION SKETCH I
Digitally-drawn giclee print and pencil on Hahnemühle Photo Rag
29(h) x 42(w) cm. 1 of 1. Oslo, 2023
Photo Credit -Peacock

VALIDATION SKETCH II
Digitally-drawn giclee print and pencil on Hahnemühle Photo Rag
29(h) x 42(w) cm. 1 of 1. Oslo, 2023
Photo Credit -Peacock
PERFECTION / SPECULATION at The Vigeland Museum
Multi-Channel Moving Image 15:00 Mins, Oslo 2023
THE VALIDATION JUNKY
PRAKSIS X RAM
Dedicated to Daniel Slotvik 1989-2023
Creative Director, Adam Peacock
VALIDERINGSSØPPELET
Drawing, Adam Peacock
Production, PRAKSIS
PERFECTION / SPECULATION at The Vigeland Museum
Creative Direction & Concept, Adam Peacock
Production, PRAKSIS
Research Agenda Lead, Adam Peacock
Research Agenda Questions, Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Adam Peacock, Erika Stöckel, Bobby Yu Shuk Pui
Interviewees, Lucy McRae, Lev Manovich, Mark Jarzombek, Natasha Vita-More
Interviewer, Adam Peacock
Videography, Katharina Gellein Viken, Charles Kriel
Edit, Adam Peacock Studios
Location, The Vigeland Museum
Production Assistant, Bobby Yu Shuk Pui
PERFECTION / SPECULATION IDENTITY MAP
Document Design & Concept, Adam Peacock Studios
Production, PRAKSIS
Copy Edit, Adam Peacock, Rachel Withers
Research Agenda Lead, Adam Peacock
Research Agenda Question Development, Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Adam Peacock, Erika Stöckel, Bobby Yu Shuk Pui
Research Visits, BioArt arena in Norway (NOBA), Bioteknologirådet (The Norwegian Biotechnology Advisory Board), Henie Onstad Kunstsenter, Henry Moore Foundation, Menneskeverd (Human Dignity)
Online / In-Person Research Presentations, Department of Archaeology Human Evolutionary Studies University of Cambridge, NFU - Norsk Forbund for Utviklingshemmede (The Norwegian Association for Persons with Intellectual Disabilities), Kreftforeningen (Norwegian Cancer Society), Norwegian University of Science and Technology (NTNU)
Printing, Nilz & Otto Grafisk
WE ARE WHAT THE INTERNET MAKES US I, II, IV
Creative Direction & Concept, Adam Peacock
Photography, Lighting, Styling, Post-Production, Adam Peacock
Makeup and Prosthetics, Tamara Dickson-Jones
Production Assistants, Celia Tang, Dian-Jen Lin, Isabela Branca Gygax, Lara Gill
Model, I, Wing Yue Leung
Model, II, Hermione Fallon Callow
Model, IV, Thomas Wade Nichols
SELECTED PROJECT ENGAGEMENT
2023, [We Are What The Internet Makes Us, Character I], Exhibited at Royal Scottish Academy, Edinburgh, Scotland
2023, [VALIDERINGSØPPELET], [We Are What The Internet Makes Us, Character I, II, IV] , Exhibited at RAM Gallery, Oslo, Norway
2023, [Full exhibition], Feature by Kunstavisen (The Art Newspaper), Oslo, Norway
2023, [Full exhibition], Feature by CLOT Magazine, London, UK
2024, [VALIDERINGSØPPELET] Shortlisted for Lumen Prize, Still Image Category, Lumen Studios London
2024, [VALIDERINGSØPPELET] Shortlisted for Lumen Prize, Carla Rapoport Award, Lumen Studios London
2023, [VALIDERINGSØPPELET], [We Are What The Internet Makes Us, Character I, II, IV] , Exhibited at RAM Gallery, Oslo, Norway
2023, [Full exhibition], Feature by Kunstavisen (The Art Newspaper), Oslo, Norway
2023, [Full exhibition], Feature by CLOT Magazine, London, UK
2024, [VALIDERINGSØPPELET] Shortlisted for Lumen Prize, Still Image Category, Lumen Studios London
2024, [VALIDERINGSØPPELET] Shortlisted for Lumen Prize, Carla Rapoport Award, Lumen Studios London
Exhibited at, Ram Galleri, Oslo Norway
Supported by Oslo Kommune, Kulturdirektoratet
With thanks to Nicholas John Jones, Kristian Schrøder
Ashley Austin, Carlos Pez, Chris Lynch, John Duff, Matthias Reichert, William Ainsley, Wei Hen Yui
Please click here for the press release PDF
PERFECTION / SPECULATION
PERFECTION / SPECULATION is a research and practice-based investigation into genes, memes and the modifiable human body.
Developed with Norwegian arts and cultural catalyst PRAKSIS, the project is supported by a dynamic relationship between its partners: The Vigeland Museum and the nomadic queer club concept and conversational platform Karmaklubb*. Using the Genetics Gym project (2016-20) as a thematic reference, the project focuses on developing sculptural modifications of Norwegian sculptor Gustav Vigeland’s work (1869-1943) as a centrepiece to investigate past and future constructions of gender, race, sexuality, age, body politics, and the notion of the ideal human. The project featured a party, exhibition, and talk series at the Vigeland Museum, exhibiting large format video and audio pieces projected against the internal courtyard over a curated evening of conversations and performances exploring research around genes, memes, and the modifiable body (2021).
In the summer of 2023, the project culminated in a four-part interview and research document with leading protagonists in the fields of new technology, identity, the body and the perception of self. Together, they provide a kaleidoscopic view of the impacts of new technologies on issues of identity and the human body. They variously reflect on the ways that algorithm-driven trends shape senses of (embodied) selfhood and desires relating to body image. Also under consideration are the ethical implications that arise when bio-technologies, perceptions and constructions of self, body modification and big data collide.
Keywords - Artificial Intelligence, Bioethics, Computer Science, Consumer Psychology, CRISPR-Cas9, Cultural Analytics, Cybernetics, Digital-Matter, Fashion Identity, Fine-Art, Generative-Art, Genetics, Human-Computer Interaction, Localised Culture, Metaverse, New Media, Ontologies, Post-Humanism, Sculpture, Soft-Materiality, Web3
Developed with Norwegian arts and cultural catalyst PRAKSIS, the project is supported by a dynamic relationship between its partners: The Vigeland Museum and the nomadic queer club concept and conversational platform Karmaklubb*. Using the Genetics Gym project (2016-20) as a thematic reference, the project focuses on developing sculptural modifications of Norwegian sculptor Gustav Vigeland’s work (1869-1943) as a centrepiece to investigate past and future constructions of gender, race, sexuality, age, body politics, and the notion of the ideal human. The project featured a party, exhibition, and talk series at the Vigeland Museum, exhibiting large format video and audio pieces projected against the internal courtyard over a curated evening of conversations and performances exploring research around genes, memes, and the modifiable body (2021).
In the summer of 2023, the project culminated in a four-part interview and research document with leading protagonists in the fields of new technology, identity, the body and the perception of self. Together, they provide a kaleidoscopic view of the impacts of new technologies on issues of identity and the human body. They variously reflect on the ways that algorithm-driven trends shape senses of (embodied) selfhood and desires relating to body image. Also under consideration are the ethical implications that arise when bio-technologies, perceptions and constructions of self, body modification and big data collide.
Keywords - Artificial Intelligence, Bioethics, Computer Science, Consumer Psychology, CRISPR-Cas9, Cultural Analytics, Cybernetics, Digital-Matter, Fashion Identity, Fine-Art, Generative-Art, Genetics, Human-Computer Interaction, Localised Culture, Metaverse, New Media, Ontologies, Post-Humanism, Sculpture, Soft-Materiality, Web3
Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023


Still from ‘Perfection / Speculation In Conversation With Lucy McRae; Body Architecture, Genetic Editing & Self-Transcendence’,
Videography, Katharina Gellein Viken & Charles Kriel, 2023
Videography, Katharina Gellein Viken & Charles Kriel, 2023
Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023


Adam Peacock x PRAKSIS x The Vigeland Museum x Karmaklubb*,
‘Perfection/Speculation’ party; ‘Queering the museum’ at the Vigeland Museum,
Photo by Julie Hrnčířová, 2021
‘Perfection/Speculation’ party; ‘Queering the museum’ at the Vigeland Museum,
Photo by Julie Hrnčířová, 2021
Still from ‘Perfection / Speculation In Conversation With Natasha Vite-More; Beauty, Transhumanism & The Disease of Aging’,
Videography, Katharina Gellein Viken & Charles Kriel, 2023
Videography, Katharina Gellein Viken & Charles Kriel, 2023


Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023


Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
Adam Peacock x PRAKSIS x The Vigeland Museum x Karmaklubb*,
‘Perfection/Speculation’ party; ‘Queering the museum’ at the Vigeland Museum,
Photo by Julie Hrnčířová, 2021
‘Perfection/Speculation’ party; ‘Queering the museum’ at the Vigeland Museum,
Photo by Julie Hrnčířová, 2021


Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023


Selection from,
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
‘Perfection / Speculation Clash’,
Made by P/S Film Clash Group,
Moving Image, 14 mins, 2023
PERFECTION / SPECULATION Explorer, Future Body Prototype
Made by PERFECTION / SPECULATION Clash Group led by Adam Peacock; Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Erika Stöckel, and Bobby Yu Shuk Pu.
Available in PDF and Limited Edition A1 Print. Oslo 2023
Available to read here on Issuu
Made by PERFECTION / SPECULATION Clash Group led by Adam Peacock; Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Erika Stöckel, and Bobby Yu Shuk Pu.
Available in PDF and Limited Edition A1 Print. Oslo 2023
Available to read here on Issuu

PERFECTION / SPECULATION Explorer, Research Output
Made by PERFECTION / SPECULATION Clash Group led by Adam Peacock; Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Erika Stöckel, and Bobby Yu Shuk Pu.
Available in PDF and Limited Edition A1 Print. Oslo 2023
Available to read here on Issuu
Made by PERFECTION / SPECULATION Clash Group led by Adam Peacock; Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Erika Stöckel, and Bobby Yu Shuk Pu.
Available in PDF and Limited Edition A1 Print. Oslo 2023
Available to read here on Issuu

PERFECTION / SPECULATION Explorer, Research Output (Folded)
Made by PERFECTION / SPECULATION Clash Group led by Adam Peacock; Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Erika Stöckel, and Bobby Yu Shuk Pu.
Available in PDF and Limited Edition A1 Print. Oslo 2023
Available to read here on Issuu
Made by PERFECTION / SPECULATION Clash Group led by Adam Peacock; Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Erika Stöckel, and Bobby Yu Shuk Pu.
Available in PDF and Limited Edition A1 Print. Oslo 2023
Available to read here on Issuu
Adam Peacock x PRAKSIS x Vigeland Museum x Karmaklubb*,
‘Perfection/Speculation’
‘Perfection/Speculation’

PERFECTION/ SPECULATION
THE CONVERSATION
Four interviews: Natasha Vita-More, author of The Transhuman Manifesto; Mark Jarzombek, Professor of History and Theory of Architecture at Massachusetts Institute of Technology (MIT); artist and digital culture theorist Lev Manovich, and science-fiction artist, filmmaker, inventor and body architect, Lucy McRae.
Vita-More speaks with Peacock about concepts of beauty, the role of ego and the ethics of striving to overcome ageing. Jarzombek discusses the impacts of AI and design technology on perceptions of self, while delivering some tough correctives on questions of state and corporate surveillance and the struggle of ethics to keep pace with market-driven bio-technologies and data access. Manovich reflects on issues of autonomy and originality in relation to social media and the algorithmic mining of big data, and offers important contextual reflections on the history and evolution of information technologies and cultural analytics. McRae discusses what it means to be “human” in a science- and technology-driven world, and advocates for the role of art as a catalyst for experimental, open-ended approaches to the development of knowledge in this area.
PRAKSIS Residency 18: Perfection / Speculation
Developed with, Adam Peacock
Collaborators, KarmaKlubb*, The Vigeland Museum, Danai Papadimitriou
Residents, Marte Aas (NO), Jonathan Armour (UK), Louis Alderson-Bythell (UK/DK), Trinley Dorje (CA), Saleh Kashefi (IR), Adam Peacock (UK), Erika Stöckel (SE/NO), Lior Tamin (IL) and Bobby Yu Shuk Pui (HK/NO)
Perfection / Speculation Research Agenda Lead, Adam Peacock
Perfection / Speculation Research Agenda & Clash Video Project, Marte Aas, Jonathan Armour, Louis Alderson-Bythell, Trinley Dorje, Adam Peacock, Erika Stöckel, Bobby Yu Shuk Pui
Perfection / Speculation Clash Video Project Edit, Louis Alderson-Bythell, Bobby Yu Shuk Pui
Perfection / Speculation Research Film Creative Direction, Adam Peacock
Perfection / Speculation Research Film Videography, Katharina Gellein Viken, Charles Kriel
Perfection / Speculation Research Film Edit, Adam Peacock Studios
Perfection / Speculation Research Film Assistant, Bobby Yu Shuk Pui
Perfection / Speculation Research Film Produced by, PRAKSIS
Perfection / Speculation Research Document Edit, Adam Peacock, Rachel Withers
Perfection / Speculation Research Document Design, Adam Peacock Studios
Perfection / Speculation Research Document Produced by, PRAKSIS
Research Visits Made To, BioArt arena in Norway (NOBA), Bioteknologirådet (The Norwegian Biotechnology Advisory Board), Henie Onstad Kunstsenter, Henry Moore Foundation, Menneskeverd (Human Dignity)
Online / In-Person Research Presentations From, Department of Archaeology Human Evolutionary Studies University of Cambridge, NFU - Norsk Forbund for Utviklingshemmede (The Norwegian Association for Persons with Intellectual Disabilities), Kreftforeningen (Norwegian Cancer Society), Norwegian University of Science and Technology (NTNU)
Perfection / Speculation Guests, Alette Reinholdt, Ana María Bresciani, Daniel Marablanca, Danja Burchard, Maike Statz, Emmer Stower, Hege Tapio, Jarle Strømodden, Jonathan Goodman, Kristin Rudstaden, Ingrid Vatnar Eikje, Sigrid Bratlie, Stine Hufthammer Indrelid, Geir Haraldseth, Frida Marida, Cassie Brøskive
Perfection / Speculation Dinner Hosts, PRAKSIS Oslo; Charlotte Teyler, Nicholas John Jones, SuperTed the dog
Supported by Oslo Kommune, Kulturdirektoratet
Please click here for the Press Pack and download the full project assets.
GENETICS GYM
GENETICS GYM is a speculative design project investigating how biotechnology and digital media co-produce new ideals of beauty, identity, and bodily optimisation.
Framed through fashion theory and critical design, the project equates ‘genetic strength’ with the ability to train machines to perceive attractiveness online, presenting five fictional body-customisation brands as provocations. Developed during the 2016 Designer in Residence appointment at the Fashion Space Gallery at London College of Fashion (UAL), the work examines how digital media reshapes the body silhouette, shifting the act of 'fashioning' the body into new, algorithmically governed terrains.
Created in collaboration with UCL’s Human Genetics and Embryology department, London College of Fashion’s Digital Anthropology Lab, and the Applied Psychology in Fashion department, the project comprises five fictional sub-brands that propose speculative regimes for enhancement. These include CRISPR-Cas9 gene editing and epigenetic interventions offering a customisable ‘menu’ of traits—from eye shape to muscle gain—prompting reflection on how ‘genetic strength’ is defined through algorithmic legibility and digital desirability.
Following its initial exhibition, the project expanded into a wider programme of international exhibitions, interdisciplinary collaborations, and ongoing research exploring how biotechnology, media infrastructures, and identity intersect in both speculative and applied design contexts. It critiques how algorithms are trained to recognise and reproduce culturally biased ideals of beauty, and the consequences of encoding these into our biological futures. Through sculptural installation, video, graphic illustrations, research documents, and a techno-soundtrack, GENETICS GYM presents a critical, unsettling vision of a future in which fashioned bodies are curated, commodified, and computationally scored.
Keywords - Artificial Intelligence, Bioethics, Computer Science, Consumer Psychology, CRISPR-Cas9, Cultural Analytics, Fashion Futures, Fashion Identity, Fashion Silhouette, Fine Art, Genetics, Identity Systems, Modifiable Bodies, New Media, Ontologies, Post-Humanism, Sculpture, Web3
Framed through fashion theory and critical design, the project equates ‘genetic strength’ with the ability to train machines to perceive attractiveness online, presenting five fictional body-customisation brands as provocations. Developed during the 2016 Designer in Residence appointment at the Fashion Space Gallery at London College of Fashion (UAL), the work examines how digital media reshapes the body silhouette, shifting the act of 'fashioning' the body into new, algorithmically governed terrains.
Created in collaboration with UCL’s Human Genetics and Embryology department, London College of Fashion’s Digital Anthropology Lab, and the Applied Psychology in Fashion department, the project comprises five fictional sub-brands that propose speculative regimes for enhancement. These include CRISPR-Cas9 gene editing and epigenetic interventions offering a customisable ‘menu’ of traits—from eye shape to muscle gain—prompting reflection on how ‘genetic strength’ is defined through algorithmic legibility and digital desirability.
Following its initial exhibition, the project expanded into a wider programme of international exhibitions, interdisciplinary collaborations, and ongoing research exploring how biotechnology, media infrastructures, and identity intersect in both speculative and applied design contexts. It critiques how algorithms are trained to recognise and reproduce culturally biased ideals of beauty, and the consequences of encoding these into our biological futures. Through sculptural installation, video, graphic illustrations, research documents, and a techno-soundtrack, GENETICS GYM presents a critical, unsettling vision of a future in which fashioned bodies are curated, commodified, and computationally scored.
Keywords - Artificial Intelligence, Bioethics, Computer Science, Consumer Psychology, CRISPR-Cas9, Cultural Analytics, Fashion Futures, Fashion Identity, Fashion Silhouette, Fine Art, Genetics, Identity Systems, Modifiable Bodies, New Media, Ontologies, Post-Humanism, Sculpture, Web3

GENETICS GYM – BRAIN-BODY-SOCIETY
The initial sketch investigates how cognition of beauty or appeal can be understood as a system of mathematics, semiotics, and signals, mediated through neurobiological responses and their connection to subjectivity and bodily adaptation.
Digitally-drawn giclée print on Hahnemühle Photo Rag,
London 2016,
80 × 120 cm. Edition 1/1
The initial sketch investigates how cognition of beauty or appeal can be understood as a system of mathematics, semiotics, and signals, mediated through neurobiological responses and their connection to subjectivity and bodily adaptation.
Digitally-drawn giclée print on Hahnemühle Photo Rag,
London 2016,
80 × 120 cm. Edition 1/1

GENETICS GYM – INSTALLATION
Video Still
Over a 10-minute cycle, the five characters stand side by side, blinking, breathing, and twitching to a bespoke techno soundtrack. Every two minutes, the soundtrack morphs, with each character evolving into a new ideological representation of beauty or aspiration—what the project terms "brands"—offering a shifting matrix of speculative identities driven by consumption logic and aesthetic ideology.
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1
Video Still
Over a 10-minute cycle, the five characters stand side by side, blinking, breathing, and twitching to a bespoke techno soundtrack. Every two minutes, the soundtrack morphs, with each character evolving into a new ideological representation of beauty or aspiration—what the project terms "brands"—offering a shifting matrix of speculative identities driven by consumption logic and aesthetic ideology.
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1

GENETICS GYM –BODY SCANNING WITH FACIAL TRACKING: CHARACTER FIVE
To develop the aesthetic, each character was tested using scanning technologies.
Digital image (video still, London 2017, Edition 1/1
To develop the aesthetic, each character was tested using scanning technologies.
Digital image (video still, London 2017, Edition 1/1

GENETICS GYM – INSTALLATION
Video Still
Visitors stand before five projected bodies—each blinking, breathing, and subtly moving. Filmed at full human scale in 4K and looking directly into the camera, the figures invite the viewer into a moment of intimate, critical reflection. By meeting their gaze, the viewer is prompted to consider how technology is shaping aspiration, identity, and who we are being conditioned to become.
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1
Video Still
Visitors stand before five projected bodies—each blinking, breathing, and subtly moving. Filmed at full human scale in 4K and looking directly into the camera, the figures invite the viewer into a moment of intimate, critical reflection. By meeting their gaze, the viewer is prompted to consider how technology is shaping aspiration, identity, and who we are being conditioned to become.
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1


In critiquing branding and its ideological function, GENETICS GYM borrows the quadrant model commonly used in market research to map and study competing brands. This framework is reimagined to construct five fictional body-customisation brands, each embodying a distinct ideological representation of self. Within this system, characters edit themselves according to the traits offered by each brand, satirising fashion marketing’s role in selling aspirational, optimised identities. The quadrant is structured along two axes: ‘self-centred’ to ‘community-centred’, and ‘visionary’ to ‘populist’. These axes reflect broader tensions between sustainable responsibility and mass consumption, between radical innovation and cultural conformity. The fictional brands shift and fluctuate, but remain positioned in relation to one another, forming a speculative landscape of identity production in an age of identity optimisation.


GENETICS GYM – CHARACTER ONE / FIVE BRANDS
Composite Video Still
Five brands applied to each character:
Brand 1 – Unsustainable Luxury ‘Self-Centred Populist’
Brand 2 – Punk ‘Manifesto-Visionaire’
Brand 3 – Beautiful Yet Vapid ‘No-Substance-Visionaire’
Brand 4 – Mainstream ‘Basic-Pleaser’
Brand 5 – Community-Focused ‘Communo-Consumer’
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1
Composite Video Still
Five brands applied to each character:
Brand 1 – Unsustainable Luxury ‘Self-Centred Populist’
Brand 2 – Punk ‘Manifesto-Visionaire’
Brand 3 – Beautiful Yet Vapid ‘No-Substance-Visionaire’
Brand 4 – Mainstream ‘Basic-Pleaser’
Brand 5 – Community-Focused ‘Communo-Consumer’
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1

GENETICS GYM – BRAIN-BODY-SOCIETY, CHARACTER TWO
Building on earlier Brain–Body–Society sketches, each character is accompanied by an illustration mapping their body, brain, and cultural coding onto an architectural–mechanical system. These hybrid diagrams explore how identity can be visualised as an engineered interface between physiology, cognition, and social ideology. For Character Two, this system is further developed into a three-dimensional volume, abstracted into a sculptural form.
Digitally-drawn giclée print on Hahnemühle Photo Rag, London 2017, 80 × 120 cm, Edition 1/1

GENETICS GYM –BRAND 3 - NO SUBSTANCE VISIONAIRE
Character One, Two, Three (top) and Character Three, Four, Five (bottom) - GIF excerpt
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1
![]()
Character One, Two, Three (top) and Character Three, Four, Five (bottom) - GIF excerpt
Digitally-modified video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm, Edition 1/1



GENETICS GYM – BODY STRATEGY Research Document Installation
Research document explaining the rationale behind the body silhouette forms. The document maps five characters—each with distinct genetic conditions, including body types, gender expressions, sexualities, ethnicities, personalities, and embodied tensions- and combines them with five branded consumption ideologies. The five characters, combined with five ideologies, produce a matrix of twenty-five unique body-morphed portraits, visualising how identity might be shaped under different ideological conditions.
A1 printed research document on custom Perspex stand, London 2017, Edition 1/100



GENETICS GYM – MENU
The document features a genetic ‘menu’ of 23 offerings, used to construct the speculative body-morphs. Developed in collaboration with researchers from the UCL Institute for Women’s Health and the MSc Reproductive Science and Women’s Health programme at UCL, the menu operates on a sliding scale of scientific feasibility. Each item was cross-referenced against published scientific literature and assigned a feasibility rating from 0 to 5, ranging from 0 (scientifically implausible or “bonkers”) to 5 (plausible according to current research and achievable using existing technologies such as CRISPR or epigenetic editing). This calibrated approach maintains a level of scientific rigour while allowing space to explore visually poetic and conceptually arresting body silhouettes, using the wits of speculative design. In the top-right corner, a pair of cherries references a retro milkshake diner menu, satirising the ease with which consumers are invited to ‘select’ enhancements, highlighting the unsettling possibility of altering one’s body or cognitive disposition with the same casualness as choosing an ice cream. At the bottom-right of the menu, a discreet tag reads “! WARNING: RISK OF DEATH”—a dark reminder that such choices, while aestheticised, carry profound ethical, biological, and psychological implications.


GENETICS GYM – BODY STRATEGY DETAIL
The genetic ingredient list is mapped across all 25 body portraits, showing which components are applied to each form. Each body is assigned a scientific feasibility score, calculated as a composite of the genetic modifications required to produce each body. Behind the grid, a contour map generates a topographical landscape of feasibility: elevated regions indicate bodies that lie beyond current scientific reach, while lower areas correspond to those that could feasibly be edited today. Even at level 5, such modifications are often constrained by legal and ethical frameworks that vary across national and cultural contexts. This layered visualisation invites viewers to critically navigate a speculative body terrain, defined by the interplay between scientific possibility, political permissibility, and cultural desirability.

GENETICS GYM – THEORETICAL CONTEXT
Research Document Installation
A second research document outlines five key drivers that define the theoretical scope of project: Genetic Tech Development, Photographic Tech Development, Shift in Media and Human Interaction, Shift in Public Anxiety, and Perception of Disability (1975–2045). Together, these drivers establish the socio-technical foundations for the emergence of a speculative Genetics Gym—proposing that such a product is not as far-fetched as it may initially appear. By tracing convergences across biotechnology, representation, and cultural anxiety, the study positions the Genetics Gym as a plausible, if provocative, response to current trajectories in optimisation culture and identity engineering.
A1 printed research document on custom Perspex stand, London 2016, Edition 1/100
Research Document Installation
A second research document outlines five key drivers that define the theoretical scope of project: Genetic Tech Development, Photographic Tech Development, Shift in Media and Human Interaction, Shift in Public Anxiety, and Perception of Disability (1975–2045). Together, these drivers establish the socio-technical foundations for the emergence of a speculative Genetics Gym—proposing that such a product is not as far-fetched as it may initially appear. By tracing convergences across biotechnology, representation, and cultural anxiety, the study positions the Genetics Gym as a plausible, if provocative, response to current trajectories in optimisation culture and identity engineering.
A1 printed research document on custom Perspex stand, London 2016, Edition 1/100




GENETICS GYM – BRAIN-BODY-SOCIETY CHARACTER FIVE
For Character Five, the Brain–Body–Society system is extended into a three-dimensional volume and abstracted into a sculptural form—translating their internal logic into a material artefact that imagines an architecture for the complex mechanisms embedded within the cognition of appeal.
Digitally-drawn giclée print on Hahnemühle Photo Rag
London 2017, 80 × 120 cm, Edition 1/1
![]()
For Character Five, the Brain–Body–Society system is extended into a three-dimensional volume and abstracted into a sculptural form—translating their internal logic into a material artefact that imagines an architecture for the complex mechanisms embedded within the cognition of appeal.
Digitally-drawn giclée print on Hahnemühle Photo Rag
London 2017, 80 × 120 cm, Edition 1/1



GENETICS GYM – CHARACTER FIVE
Brand 3: Manifesto-Visionaire - GIF excerpt
Beauty isn’t solely about appearance; it also pertains to how you perceive the world and express your thoughts about it. For Character Five, under the Manifesto Visionaire brand, the body modulates genes linked to synaesthetic expression (scientific plausibility: 3.5/5), allowing the character to experience the world through altered sensory perception. In this context, beauty becomes a coping mechanism—a way of shaping one’s embodied perception of reality to better support mental and emotional wellbeing in a society of constant optimisation.
Digitally manipulated video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm. Edition 1/1
Brand 3: Manifesto-Visionaire - GIF excerpt
Beauty isn’t solely about appearance; it also pertains to how you perceive the world and express your thoughts about it. For Character Five, under the Manifesto Visionaire brand, the body modulates genes linked to synaesthetic expression (scientific plausibility: 3.5/5), allowing the character to experience the world through altered sensory perception. In this context, beauty becomes a coping mechanism—a way of shaping one’s embodied perception of reality to better support mental and emotional wellbeing in a society of constant optimisation.
Digitally manipulated video portrait, prosthetics and makeup, digital video projection, 4K, 10 mins, London 2017, 700 × 250 cm. Edition 1/1

GENETICS GYM - FURTHER DETAIL
As part of the research phase, a public programme entitled Designing Sex was conceived, curated, and led as an interdisciplinary research residency at London College of Fashion. This included a symposium that brought together experts across genetics, public health, speculative design, plastic surgery, and digital culture to collaboratively imagine how cultural attitudes, digital aesthetics, and emerging biotechnologies might converge into future identity products. Contributors included Prof. Joyce Harper and Dr Helen C. O’Neill (UCL), Dr Agi Haines (CogNovo Lab at Plymouth University), Duncan Stephenson (Royal Society for Public Health), Dr Barry M. Jones (Royal College of Surgeons), and Henrique Mathias (Feeld). The event staged a post-disciplinary dialogue around beauty, body image, synthetic biology, and algorithmic desirability, raising urgent questions around reproductive ethics, gene editing, digital dating, and cultural aesthetics.
Following the symposium, a Speculative Body Workshop invited selected students from LCF and UCL, across fashion, psychology, and genetics, to explore self-redesign through speculative prototyping. Ideas generated, ranging from neotenic body edits to visual synaesthesia and golden-ratio-driven biometrics, informed the development of the five characters within The Genetics Gym. The workshop also surfaced disturbing continuities between contemporary optimisation cultures and early eugenicist aesthetics, reinforcing the need for critical frameworks in the face of accelerating biotechnologies.
GENETICS GYM has been recognised internationally for its critical engagement with genetic technologies, identity politics, and speculative design. Cited in public debates on CRISPR ethics and featured in the BBC iPlayer documentary DNA + Beauty, the project has contributed to broader cultural conversations on algorithmic bias, bodily autonomy, and the aesthetics of enhancement in the context of emerging genetic and artificial intelligence technologies. Its nomination for the S+T+ARTS Prize by Ars Electronica in Austria led to a series of international exhibitions and public programmes, including presentations at Science Gallery Melbourne, Dublin, and Monterrey, each accompanied by talks, symposia, and interdisciplinary panels.
The project has informed institutional research at UCL and UAL, shaped the thematic and conceptual foundation of the PERFECTION / SPECULATION residency at PRAKSIS Oslo, and continues to be referenced as a model for socially engaged, speculative approaches to biotechnological futures. It has been exhibited at Fashion Clash Festival in Maastricht, presented as the opening keynote at Product Innovation Apparel in Milan, developed into speculative body workshops for the MA Fashion programme at the Royal College of Art, and informed future-facing curricula within the MA Fashion Futures course at London College of Fashion (UAL), where it shaped the Speculative Prototyping unit. It also informed teaching at the School of International Art in Beijing for the course Future of Fashion, Identity and the Metaverse. Its research was published by Bloomsbury in Crafting Anatomies: Archives, Dialogues, Fabrications, where it anchors a chapter on speculative design and the politics of bodily modification. It is regularly cited as a benchmark for post-disciplinary, socially engaged approaches to design, media, and biotechnology, particularly in the context of aesthetically led biofutures.
Following the symposium, a Speculative Body Workshop invited selected students from LCF and UCL, across fashion, psychology, and genetics, to explore self-redesign through speculative prototyping. Ideas generated, ranging from neotenic body edits to visual synaesthesia and golden-ratio-driven biometrics, informed the development of the five characters within The Genetics Gym. The workshop also surfaced disturbing continuities between contemporary optimisation cultures and early eugenicist aesthetics, reinforcing the need for critical frameworks in the face of accelerating biotechnologies.
GENETICS GYM has been recognised internationally for its critical engagement with genetic technologies, identity politics, and speculative design. Cited in public debates on CRISPR ethics and featured in the BBC iPlayer documentary DNA + Beauty, the project has contributed to broader cultural conversations on algorithmic bias, bodily autonomy, and the aesthetics of enhancement in the context of emerging genetic and artificial intelligence technologies. Its nomination for the S+T+ARTS Prize by Ars Electronica in Austria led to a series of international exhibitions and public programmes, including presentations at Science Gallery Melbourne, Dublin, and Monterrey, each accompanied by talks, symposia, and interdisciplinary panels.
The project has informed institutional research at UCL and UAL, shaped the thematic and conceptual foundation of the PERFECTION / SPECULATION residency at PRAKSIS Oslo, and continues to be referenced as a model for socially engaged, speculative approaches to biotechnological futures. It has been exhibited at Fashion Clash Festival in Maastricht, presented as the opening keynote at Product Innovation Apparel in Milan, developed into speculative body workshops for the MA Fashion programme at the Royal College of Art, and informed future-facing curricula within the MA Fashion Futures course at London College of Fashion (UAL), where it shaped the Speculative Prototyping unit. It also informed teaching at the School of International Art in Beijing for the course Future of Fashion, Identity and the Metaverse. Its research was published by Bloomsbury in Crafting Anatomies: Archives, Dialogues, Fabrications, where it anchors a chapter on speculative design and the politics of bodily modification. It is regularly cited as a benchmark for post-disciplinary, socially engaged approaches to design, media, and biotechnology, particularly in the context of aesthetically led biofutures.
GENETICS GYM
Commissioned by the Fashion Space Gallery
Creative Director - Adam Peacock
Project Management - Fashion Space Gallery Team
Research
Research Lead - Adam Peacock
Applied Psychology Consultant - Prof. Carolyn Mair (Psychology of Fashion, London College of Fashion)
Genetic Technology Consultants - Prof. Joyce Harper and Dr. Helen C. O’Neill (UCL Institute for Women’s Health)
Genetic Technology Research - Ashley Campbell, Liane Stein (MSc. Reproductive Science and Women’s Health, UCL)
Research Assistants - Dian-Jen Lin, Isabela Branca Gygax, Lara Gill (MA Fashion Futures, London College of Fashion)
Research Workshop Attendees, Design - Dian-Jen Lin, Hew Wang, Jo Cope, Siyang Meng, Voranida Rujekitnara, Yuqing Lai (MA Fashion Artefact, MA Fashion Womenswear, London College of Fashion), Anderson Dalle Laste (MA Graphic Design, London College of Communication)
Research Workshop Attendees, Psychology - Prof. Roberta Degnore (Fashion Institute of Technology NYC), David Adams, James Boag (MSc Psychology of Fashion, London College of Fashion)
Research Workshp Attendees, Genetic Technology - Dr. Helen C. O’Neill, Ashley Campbell, Liane Stein, Rachel Ho (MSc. Reproductive Science and Women’s Health, UCL)
Research Workshop Photography - Celia Tang (MA Fashion Photography, London College of Fashion)
Research Symposium Chairs - Adam Peacock & Lynne Murray (Director, Digital Anthropology Lab, Univeristy of the Arts London)
Research Symposium, on Social Policy & Mental Health - Duncan Stephenson (Royal Society for Public Health)
Research Symposium, on Genetic Technology - Prof. Joyce Harper and Dr. Helen C. O’Neill (UCL Institute for Women’s Health)
Research Symposium, on Synthetic Biology & Speculative Bodies - Dr. Agatha Haines (Cognovo Research Lab, Plymouth University)
Research Symposium, on Plastic Surgery - Dr. Barry M. Jones (Royal College of Surgeons)
Research Symposium, on Computer Science - Henrique Mathias (Feeld)
Production
Videography, Post-Production, Styling - Adam Peacock
Sound Artist - Timothy Wang aka TWANG
Makeup Artist - Tamara Dickson-Jones (BA Hair, Make-up and Prosthetics for Performance, London College of Fashion)
Production Assistants - Celia Tang, Dian-Jen Lin, Isabela Branca Gygax, Lara Gill (MA Fashion Futures, London College of Fashion)
Technical Equipment - Adam Grice, Alex Burgess, Dimitrios Coumados, James Montgomery, Kate Allen
Model Casting - Adam Peacock
Model Number One - Wing Yue Leung
Model Number Two - Hermione Fallow Callow
Model Number Three - Brendan Howley
Model Number Four - Thomas Wade Nichols
Model Number Five - John Kamau
Graphic Illustrations Drawings - Adam Peacock
Graphic Illustrations Printing - theprintspace
Research Document Production - Adam Peacock
Dissemination
Exhibition Design - Adam Peacock
Technical Install - Fergus O’Connor, Manoj Mistry, Steven Legget
Exhibition & Behind-The-Scenes Photography & Videography - Adam Peacock, Dian-Jen Lin, Isabela Branca Gygax, James Sanders, John Duff
Exhibition & Behind-The-Scenes Photography & Videography Edit - Adam Peacock, Isabela Branca Gygax
Selected Project Engagement
2022, Exhibited at JUMPSTART Science Gallery Monterrey, Mexico
2021, Awarded nomination S+T+ARTS Prize, Ars Electronica Linz, Austria
2020-21, Forms the ideological and research frameworks for residency PERFECTION / SPECULATION, PRAKSIS Oslo, Norway
2020, Published as a chapter within Crafting Anatomies by Bloomsbury Academic
2019, Featured in Image.ie, Ireland
2019, Featured in The Irish Times
2019, Profiled in In Pursuit of PERFECTION, Science Gallery Dublin
2019, Exhibited at Science Gallery Dublin, Ireland, for PERFECTION
2018, Reviewed in The Conversation, Australia
2018, Featured in Art Guide Australia
2018, Featured in The Age, Australia
2018, Exhibited at Science Gallery Melbourne, Australia, for PERFECTION
2018, Awarded the 2018 Robert Garland Treseder Fellowship at Melbourne School of Design, University of Melbourne, Australia
2018, Opening keynote speech at Product Innovation Apparel Milan, Italy
2018, Featured by BBC iPlayer in ‘DNA+Beauty’
2017, Interviewed by CLOT Magazine
2017, Exhibited at Fashion Space Gallery, London College of Fashion
2016, Genetics Gym Research agenda forms the reserch symposium ‘Designing Sex’ at Fashion Space Gallery, London College of Fashion
Project Support
Praksis Oslo, Arts Council Norway, City of Oslo, Science Gallery Dublin, Science Gallery Melbourne, Reproductive Science and Women's Health MSc, University College London, Digital Anthropology Lab UAL
This project was made possible through the generous conversations, critiques, ideas, wisdom, energy, and patience of many individuals, including:
Adrien Weinert, Alex McIntosh, Charalambos Demetriou, Charlotte Baker, Dai Rees, Eelko Moorer, Frances McGarry, Janne Baetsen, Lara Sanjar, Mouhannad Al-Sayegh, Neil Hubbard, Nigel Luck, Nilgin Yusuf, Peter Hill, Susan Postlethwaite, Ted Hunt, Yener Bayramoglu, Zowie Broach
2021, Awarded nomination S+T+ARTS Prize, Ars Electronica Linz, Austria
2020-21, Forms the ideological and research frameworks for residency PERFECTION / SPECULATION, PRAKSIS Oslo, Norway
2020, Published as a chapter within Crafting Anatomies by Bloomsbury Academic
2019, Featured in Image.ie, Ireland
2019, Featured in The Irish Times
2019, Profiled in In Pursuit of PERFECTION, Science Gallery Dublin
2019, Exhibited at Science Gallery Dublin, Ireland, for PERFECTION
2018, Reviewed in The Conversation, Australia
2018, Featured in Art Guide Australia
2018, Featured in The Age, Australia
2018, Exhibited at Science Gallery Melbourne, Australia, for PERFECTION
2018, Awarded the 2018 Robert Garland Treseder Fellowship at Melbourne School of Design, University of Melbourne, Australia
2018, Opening keynote speech at Product Innovation Apparel Milan, Italy
2018, Featured by BBC iPlayer in ‘DNA+Beauty’
2017, Interviewed by CLOT Magazine
2017, Exhibited at Fashion Space Gallery, London College of Fashion
2016, Genetics Gym Research agenda forms the reserch symposium ‘Designing Sex’ at Fashion Space Gallery, London College of Fashion
Project Support
Praksis Oslo, Arts Council Norway, City of Oslo, Science Gallery Dublin, Science Gallery Melbourne, Reproductive Science and Women's Health MSc, University College London, Digital Anthropology Lab UAL
This project was made possible through the generous conversations, critiques, ideas, wisdom, energy, and patience of many individuals, including:
Adrien Weinert, Alex McIntosh, Charalambos Demetriou, Charlotte Baker, Dai Rees, Eelko Moorer, Frances McGarry, Janne Baetsen, Lara Sanjar, Mouhannad Al-Sayegh, Neil Hubbard, Nigel Luck, Nilgin Yusuf, Peter Hill, Susan Postlethwaite, Ted Hunt, Yener Bayramoglu, Zowie Broach