11 SELECTED INDUSTRY PROJECTS, 2011-PRESENT
SQUINT/OPERA
NEOM THE LINE
Project Location, NEOM, Saudi Arabia
Client, NEOM
Studio, Squint/Opera
Project Role, Creative Director
Dates on Project, 2023-24
Work Delivered, Interactive presentation design using bespoke UI / UX, motion design, sound design and high-definition projection
Project Completion, 2024
Project Budget, Component of ~$500 billion (~£372 billion) NEOM masterplan
Studio Team Size, ~10
Studio Location, London, UK
Situation | Technically complex design narrative telling the story and usability of THE LINE, needing fast, clear communication to senior stakeholders
Task | Lead creative direction across UI/UX, motion, sound, projection, installation and narrative storytelling for a multi-level presentation that can unfold in many different ways
Action | Developed a tablet-driven interactive presentation on a high-res screen combining UI/UX, motion, sound, spatial and interaction design
Result | Client was able to present a complex, comprehensive interactive story in a compelling, engaging way, allowing visuals to respond to organic conversation inflexions
Selected images courtesy of NEOM
More details available on NEOM’s website
NEOM THE LINE
Project Location, NEOM, Saudi Arabia
Client, NEOM
Studio, Squint/Opera
Project Role, Creative Director
Dates on Project, 2023-24
Work Delivered, Interactive presentation design using bespoke UI / UX, motion design, sound design and high-definition projection
Project Completion, 2024
Project Budget, Component of ~$500 billion (~£372 billion) NEOM masterplan
Studio Team Size, ~10
Studio Location, London, UK
Situation | Technically complex design narrative telling the story and usability of THE LINE, needing fast, clear communication to senior stakeholders
Task | Lead creative direction across UI/UX, motion, sound, projection, installation and narrative storytelling for a multi-level presentation that can unfold in many different ways
Action | Developed a tablet-driven interactive presentation on a high-res screen combining UI/UX, motion, sound, spatial and interaction design
Result | Client was able to present a complex, comprehensive interactive story in a compelling, engaging way, allowing visuals to respond to organic conversation inflexions
Selected images courtesy of NEOM
More details available on NEOM’s website
BENOY & HANDLEY HOUSE
NEOM TROJANA
Project Location, Tabuk, Saudi Arabia
Client, NEOM
Studio, Benoy & Handley House
Project Role, Senior Architect / Project Lead
Dates on Project, 2019-20
Work Delivered, 100% Concept Design (CD) Package
Project Completion, Ongoing
Project Budget, Component of ~$500 billion (~£372 billion) NEOM masterplan
Studio Team Size, 10-20
Studio Location, London, UK
Project Consultants, Uncommon Land (Landscape), Mobility in Chain (Transport), LDP (Leisure & Entertainment), WSP (Transport & Infrastructure), AESG (Sustainability), Holmes Wood (Graphics & Video), RJ Models (Model-making), Kandor (Model-making), Sublime (Projected 3D Model Animation)
Situation | Vast, mountainous region in the Tabuk area of Saudi Arabia to be idated into a future luxury resourt, as part of the NEOM vision to generate new economies in Saudi Arabia
Task | Design an iconic yet contextually sensitive destination holding a distinct character and visual identity, weaving together complex programmatic needs and culutral analysis outlined by NEOM’s founding board
Action | Led design team, consolidated consultant research, presented internationally, combining design, project management, sysnthesis of consultant research, oversaw and coordinated the production of physical models, visual renders, visual projection models and internal / external design teams
Result | Research, strategy and design directly informed the final proposed masterplan outlined by NEOM
Selected images courtesy of NEOM
More details available on NEOM’s website
NEOM TROJANA
Project Location, Tabuk, Saudi Arabia
Client, NEOM
Studio, Benoy & Handley House
Project Role, Senior Architect / Project Lead
Dates on Project, 2019-20
Work Delivered, 100% Concept Design (CD) Package
Project Completion, Ongoing
Project Budget, Component of ~$500 billion (~£372 billion) NEOM masterplan
Studio Team Size, 10-20
Studio Location, London, UK
Project Consultants, Uncommon Land (Landscape), Mobility in Chain (Transport), LDP (Leisure & Entertainment), WSP (Transport & Infrastructure), AESG (Sustainability), Holmes Wood (Graphics & Video), RJ Models (Model-making), Kandor (Model-making), Sublime (Projected 3D Model Animation)
Situation | Vast, mountainous region in the Tabuk area of Saudi Arabia to be idated into a future luxury resourt, as part of the NEOM vision to generate new economies in Saudi Arabia
Task | Design an iconic yet contextually sensitive destination holding a distinct character and visual identity, weaving together complex programmatic needs and culutral analysis outlined by NEOM’s founding board
Action | Led design team, consolidated consultant research, presented internationally, combining design, project management, sysnthesis of consultant research, oversaw and coordinated the production of physical models, visual renders, visual projection models and internal / external design teams
Result | Research, strategy and design directly informed the final proposed masterplan outlined by NEOM
Selected images courtesy of NEOM
More details available on NEOM’s website
ACCENTURE X THE SCIENCE GALLERY NETWORK
Project Location, Dublin, Ireland
Client, Science Gallery Network
Studio, Adam Peacock / ID-M
Project Role, Project Lead
Dates on Project, 2018-19
Work Delivered, Creative & Innovation Concept Report
Project Completion, 2019
Project Budget, Confidential
Studio Team Size, 2-30
Studio Location, London, UK
Project Consultants, Accenture The Dock, Ireland
Situation | An evolving stakeholder landscape informed a strategic rethink across the Science Gallery Network (SGN) and its future STEAM-focused model (Science, Technology, Engineering, Arts, Mathematics)
Task | Develop a strategic framework to explore future gallery models and public engagement approaches, focusing innovation and ideation within the SGN in collaboration with consultants Accenture
Action | Led research, mapped cultural and technological trajectories, and facilitated innovation workshops with stakeholders, synthesised into proposal decks
Result | Delivered strategic framework and presentations guiding future development and decision-making across the SGN
Selected images courtesy of Science Gallery Network
More details available on Science Gallery Network’s website
THE FUTURE SCIENCE GALLERY
Project Location, Dublin, Ireland
Client, Science Gallery Network
Studio, Adam Peacock / ID-M
Project Role, Project Lead
Dates on Project, 2018-19
Work Delivered, Creative & Innovation Concept Report
Project Completion, 2019
Project Budget, Confidential
Studio Team Size, 2-30
Studio Location, London, UK
Project Consultants, Accenture The Dock, Ireland
Situation | An evolving stakeholder landscape informed a strategic rethink across the Science Gallery Network (SGN) and its future STEAM-focused model (Science, Technology, Engineering, Arts, Mathematics)
Task | Develop a strategic framework to explore future gallery models and public engagement approaches, focusing innovation and ideation within the SGN in collaboration with consultants Accenture
Action | Led research, mapped cultural and technological trajectories, and facilitated innovation workshops with stakeholders, synthesised into proposal decks
Result | Delivered strategic framework and presentations guiding future development and decision-making across the SGN
Selected images courtesy of Science Gallery Network
More details available on Science Gallery Network’s website
WILKINSONEYRE
Project Location, Toronto, Canada
Client, Ivanhoé Cambridge and Hines
Studio, WilkinsonEyre
Project Role, Architect
Dates on Project, 2017-18
Work Delivered, Design development from CD (Concept Design) to 100% DD (Design Detailing), Stages 2-3
Project Completion, 2024
Project Budget, ~$1.3 billion CAD (~£703 million)
Studio Team Size, 20-30
Studio Location, London, UK
Project Consultants, RJC Engineers (Structural Engineering), The Mitchell Partnership Inc. (Mechanical Engineering), Grounded Engineering Inc (Geostructural Engineering)
Situation | Two development sites split north and south of the main live rail corridor in downtown Toronto, creating significant technical constraints while requiring integration with a major underground transport hub and wider public transport infrastructure.
Task | Connect both sites into a single mixed-use development and transport hub, resolving complex structural requirements while integrating bus, subway and LRT connections
Action | Designed paired 250m towers with faceted glazed façades, incorporating significant technical complexity, with tower structures partially cantilevered over the rail corridor and linked by a high-level sky park forming a unified architectural expression.
Result | Landmark scheme bridging the rail corridor, integrating Metrolinx bus terminal and Union Station connections, unifying both sites within Toronto’s financial district and transport network
Selected images courtesy of WilkinsonEyre
More details available on WilkinsonEyre’s website
CIBC SQUARE
Project Location, Toronto, Canada
Client, Ivanhoé Cambridge and Hines
Studio, WilkinsonEyre
Project Role, Architect
Dates on Project, 2017-18
Work Delivered, Design development from CD (Concept Design) to 100% DD (Design Detailing), Stages 2-3
Project Completion, 2024
Project Budget, ~$1.3 billion CAD (~£703 million)
Studio Team Size, 20-30
Studio Location, London, UK
Project Consultants, RJC Engineers (Structural Engineering), The Mitchell Partnership Inc. (Mechanical Engineering), Grounded Engineering Inc (Geostructural Engineering)
Situation | Two development sites split north and south of the main live rail corridor in downtown Toronto, creating significant technical constraints while requiring integration with a major underground transport hub and wider public transport infrastructure.
Task | Connect both sites into a single mixed-use development and transport hub, resolving complex structural requirements while integrating bus, subway and LRT connections
Action | Designed paired 250m towers with faceted glazed façades, incorporating significant technical complexity, with tower structures partially cantilevered over the rail corridor and linked by a high-level sky park forming a unified architectural expression.
Result | Landmark scheme bridging the rail corridor, integrating Metrolinx bus terminal and Union Station connections, unifying both sites within Toronto’s financial district and transport network
Selected images courtesy of WilkinsonEyre
More details available on WilkinsonEyre’s website
HEATHERWICK STUDIO
Project Location, Tokyo, Japan
Client, Mori Building Co., Ltd.
Studio, Heatherwick Studio
Project Role, Designer
Dates on Project, 2015-16
Work Delivered, 100% Concept Design (CD) Package
Project Completion, 2023 (Azabudai Hills opening)
Project Budget, ¥640 billion (~£4 billion)
Studio Team Size, 20-30
Studio Location, London, UK
Situation | Mori Building Co. assembled the Toranomon–Azabudai site over multiple decades, with plans to transform the ground plane into a new mixed-use public district in central Tokyo
Task | Design an iconic yet contextually sensitive destination integrating landscape, retail, culture and public realm within a complex mixed-use urban programme to re-imagine a new hub to define the future of central Tokyo
Action | Developed concept design of an undulating podium, 6,000m² landscaped square and terraced topography, integrating Japanese craft references with technical considerations for Tokyo’s earthquake-proof construction considerations
Result | Concept approved by Mori Building Co. and progressed into detailed design as part of the wider Azabudai Hills masterplan, complete and open to the public in 2023
Selected images courtesy of Heatherwick Studio
More details available on Heatherwick Studio’s website
AZABUDAI HILLS
Project Location, Tokyo, Japan
Client, Mori Building Co., Ltd.
Studio, Heatherwick Studio
Project Role, Designer
Dates on Project, 2015-16
Work Delivered, 100% Concept Design (CD) Package
Project Completion, 2023 (Azabudai Hills opening)
Project Budget, ¥640 billion (~£4 billion)
Studio Team Size, 20-30
Studio Location, London, UK
Situation | Mori Building Co. assembled the Toranomon–Azabudai site over multiple decades, with plans to transform the ground plane into a new mixed-use public district in central Tokyo
Task | Design an iconic yet contextually sensitive destination integrating landscape, retail, culture and public realm within a complex mixed-use urban programme to re-imagine a new hub to define the future of central Tokyo
Action | Developed concept design of an undulating podium, 6,000m² landscaped square and terraced topography, integrating Japanese craft references with technical considerations for Tokyo’s earthquake-proof construction considerations
Result | Concept approved by Mori Building Co. and progressed into detailed design as part of the wider Azabudai Hills masterplan, complete and open to the public in 2023
Selected images courtesy of Heatherwick Studio
More details available on Heatherwick Studio’s website
ANOMALY NYC
AUDI NORTH AMERICA
Project Location, New York City, USA
Client, Audi North America
Studio, Anomaly NYC
Project Role, Creative Strategist
Dates on Project, 2014-15
Work Delivered, Creative strategy for brand campaign and activation
Project Completion, 2015
Project Budget, Confidential (North America brand and product launch)
Studio Team Size, ~15–20 (cross-disciplinary strategy, design and production team)
Studio Location, New York City, USA
Situation | Audi preparing North American launches of new models, building brand relevance through entertainment partnerships and integrated storytelling across media
Task | Connect the brand and selected product range with a male Millennial consumer base through cultural references and partnerships with the Marvel franchise
Action | Conducted insight and competitor analysis, mapped Audi vehicles to Marvel characters, and developed branded content strategy supporting film integrations and campaign rollout
Result | Integrated campaign supporting new Audi model launches across North America through Marvel-linked media, content and cultural storytelling
Selected images courtesy of Audi USA
More details available on Audi USA’s website
AUDI NORTH AMERICA
Project Location, New York City, USA
Client, Audi North America
Studio, Anomaly NYC
Project Role, Creative Strategist
Dates on Project, 2014-15
Work Delivered, Creative strategy for brand campaign and activation
Project Completion, 2015
Project Budget, Confidential (North America brand and product launch)
Studio Team Size, ~15–20 (cross-disciplinary strategy, design and production team)
Studio Location, New York City, USA
Situation | Audi preparing North American launches of new models, building brand relevance through entertainment partnerships and integrated storytelling across media
Task | Connect the brand and selected product range with a male Millennial consumer base through cultural references and partnerships with the Marvel franchise
Action | Conducted insight and competitor analysis, mapped Audi vehicles to Marvel characters, and developed branded content strategy supporting film integrations and campaign rollout
Result | Integrated campaign supporting new Audi model launches across North America through Marvel-linked media, content and cultural storytelling
Selected images courtesy of Audi USA
More details available on Audi USA’s website
ANOMALY NYC
Project Location, New York City, USA
Client, Converse North America
Studio, Anomaly
Project Role, Creative Strategist
Dates on Project, 2014-15
Work Delivered, Creative strategy for brand campaign and activation
Project Completion, 2015
Project Budget, Confidential, multi-million-dollar global brand campaign
Studio Team Size, ~15–20 (cross-disciplinary strategy, design and production team)
Studio Location, New York City, USA
Situation | Iconic Converse Chuck Taylor positioned as an enduring analogue cultural icon within post-internet media landscapes, with renewed relevance across global youth and creative communities
Task | Highlight individuality of the shoe across age groups, framing it as a tool for self-expression and cultural identity rooted in creative subcultures
Action | Developed global print and portrait-led campaign celebrating personalised, worn Chuck Taylors, positioning the shoe as canvas for individual expression across artists, icons and everyday wearers
Result | Reframed Chuck Taylor as badge of creativity and self-expression, reconnecting existing audiences while also introducing new global communities to the product
Selected images courtesy of Converse
More details available on Converse’s website
CONVERSE MADE BY YOU – NORTH AMERICA
Project Location, New York City, USA
Client, Converse North America
Studio, Anomaly
Project Role, Creative Strategist
Dates on Project, 2014-15
Work Delivered, Creative strategy for brand campaign and activation
Project Completion, 2015
Project Budget, Confidential, multi-million-dollar global brand campaign
Studio Team Size, ~15–20 (cross-disciplinary strategy, design and production team)
Studio Location, New York City, USA
Situation | Iconic Converse Chuck Taylor positioned as an enduring analogue cultural icon within post-internet media landscapes, with renewed relevance across global youth and creative communities
Task | Highlight individuality of the shoe across age groups, framing it as a tool for self-expression and cultural identity rooted in creative subcultures
Action | Developed global print and portrait-led campaign celebrating personalised, worn Chuck Taylors, positioning the shoe as canvas for individual expression across artists, icons and everyday wearers
Result | Reframed Chuck Taylor as badge of creativity and self-expression, reconnecting existing audiences while also introducing new global communities to the product
Selected images courtesy of Converse
More details available on Converse’s website
ANOMALY LONDON
Project Location, London, UK
Client, Stella McCartney EMEA
Studio, Anomaly
Project Role, Creative Strategist
Dates on Project, 2014-15
Work Delivered, Creative Strategy
Project Completion, 2015 (Stella McCartney POP launch)
Project Budget, Confidential, multi-million-pound brand campaign
Studio Team Size, ~5-15
Studio Location, London, UK and New York City, USA
Situation | Launch of Stella McCartney POP fragrance targeting a younger audience and repositioning the brand around youth culture and next-generation consumers
Task | Define a Gen Z-leaning cultural positioning centred on identity, creativity, friendship and independence
Action| Developed insight-led strategic narratives and youth culture mapping, informing campaign direction, including casting emerging creatives including Grimes across digital and physical channels
Result | Integrated rollout of Stella McCartney POP with youth-focused positioning, supporting campaign communications and brand repositioning
Selected images courtesy of Stella McCartney
More details available on Stella McCartney’s website
STELLA MCCARTNEY POP
Project Location, London, UK
Client, Stella McCartney EMEA
Studio, Anomaly
Project Role, Creative Strategist
Dates on Project, 2014-15
Work Delivered, Creative Strategy
Project Completion, 2015 (Stella McCartney POP launch)
Project Budget, Confidential, multi-million-pound brand campaign
Studio Team Size, ~5-15
Studio Location, London, UK and New York City, USA
Situation | Launch of Stella McCartney POP fragrance targeting a younger audience and repositioning the brand around youth culture and next-generation consumers
Task | Define a Gen Z-leaning cultural positioning centred on identity, creativity, friendship and independence
Action| Developed insight-led strategic narratives and youth culture mapping, informing campaign direction, including casting emerging creatives including Grimes across digital and physical channels
Result | Integrated rollout of Stella McCartney POP with youth-focused positioning, supporting campaign communications and brand repositioning
Selected images courtesy of Stella McCartney
More details available on Stella McCartney’s website
ROYAL COLLEGE OF ART X FIAT CENTO STILE
Project Location, Fiat Centro Stile, Mirafiori, Turin, Italy
Client, Fiat Chrysler Automobiles, FCA (now Stellantis)
Studio, Royal College of Art × Fiat Centro Stile
Project Role, Creative Strategist & Interaction Designer
Dates on Project, 2013-14
Work Delivered, 100% Concept Design (CD) Package
Project Completion, 2020 (Fiat 500e launch)
Project Budget, €700 million (~£600 million)
Studio Team Size, ~5-10
Studio Location, London, UK
Situation | Fiat describes the 500 as “worn, not driven”, with electrification planned for the brand’s most successful model
Task | Analyse brand, competitors and cultural trends to imagine a future Fiat 500 integrating vehicle, textile, interaction and service design while retaining quintessential cinquecento / Italian identity, specific to the car being a direct expression of user’s identity expression
Action | Developed future-facing concept proposals translating lifestyle insights into vehicle, material and interaction design directions
Result | Selected by Lorenzo Ramaciotti, head of Design at FCA to inform the 2020 production model as part of FCA’s €700 million Fiat 500 electrification development programme
Selected images courtesy of Stellantis
More details available on Fiat’s website
CINQUECENTO E
Project Location, Fiat Centro Stile, Mirafiori, Turin, Italy
Client, Fiat Chrysler Automobiles, FCA (now Stellantis)
Studio, Royal College of Art × Fiat Centro Stile
Project Role, Creative Strategist & Interaction Designer
Dates on Project, 2013-14
Work Delivered, 100% Concept Design (CD) Package
Project Completion, 2020 (Fiat 500e launch)
Project Budget, €700 million (~£600 million)
Studio Team Size, ~5-10
Studio Location, London, UK
Situation | Fiat describes the 500 as “worn, not driven”, with electrification planned for the brand’s most successful model
Task | Analyse brand, competitors and cultural trends to imagine a future Fiat 500 integrating vehicle, textile, interaction and service design while retaining quintessential cinquecento / Italian identity, specific to the car being a direct expression of user’s identity expression
Action | Developed future-facing concept proposals translating lifestyle insights into vehicle, material and interaction design directions
Result | Selected by Lorenzo Ramaciotti, head of Design at FCA to inform the 2020 production model as part of FCA’s €700 million Fiat 500 electrification development programme
Selected images courtesy of Stellantis
More details available on Fiat’s website
AL_A
V&A EXHIBITION ROAD QUARTER
Project Location, V&A Museum London, UK
Client, V&A Museum
Studio, AL_A (Amanda Levete Architects)
Project Role, Architectural Assistant
Dates on Project, 2011-12
Work Delivered, Design Detailing (DD) Package
Project Completion, 2017
Project Budget, £54.5 million
Studio Team Size, 20
Studio Location, London, UK
Situation | V&A Museum required a new entrance, courtyard and subterranean gallery on Exhibition Road, balancing contemporary intervention with Victorian heritage and complex structural constraints
Task | Support design detailing connecting heritage storytelling with a new architectural language, including bespoke parametric ceramic tile systems
Action | Using parametric modelling, developed drawings and models for the courtyard and underground gallery, developing parametric ceramic tile systems extending inside to outside, heritage-informed gate design referencing original WWII bullet marks, and coordination of sculptural architectural detailing.
Result | Delivery of the Design Detailing package for the Exhibition Road Quarter, contributing to a new entrance, gallery and courtyard integrating contemporary design with historic fabric.
Selected images courtesy of AL_A
More details available on AL_A’s website
V&A EXHIBITION ROAD QUARTER
Project Location, V&A Museum London, UK
Client, V&A Museum
Studio, AL_A (Amanda Levete Architects)
Project Role, Architectural Assistant
Dates on Project, 2011-12
Work Delivered, Design Detailing (DD) Package
Project Completion, 2017
Project Budget, £54.5 million
Studio Team Size, 20
Studio Location, London, UK
Situation | V&A Museum required a new entrance, courtyard and subterranean gallery on Exhibition Road, balancing contemporary intervention with Victorian heritage and complex structural constraints
Task | Support design detailing connecting heritage storytelling with a new architectural language, including bespoke parametric ceramic tile systems
Action | Using parametric modelling, developed drawings and models for the courtyard and underground gallery, developing parametric ceramic tile systems extending inside to outside, heritage-informed gate design referencing original WWII bullet marks, and coordination of sculptural architectural detailing.
Result | Delivery of the Design Detailing package for the Exhibition Road Quarter, contributing to a new entrance, gallery and courtyard integrating contemporary design with historic fabric.
Selected images courtesy of AL_A
More details available on AL_A’s website
AL_A
Project Location, Bangkok, Thailand
Client, Central Group (Central Embassy / Central Retail Corporation)
Studio, AL_A (Amanda Levete Architects)
Project Role, Architectural Assistant
Dates on Project, 2011-12
Work Delivered, Design Detailing (DD) Package
Completion, 2014 (opened May 2014)
Project Budget, approx. £800 million (≈ 40–46 billion THB development value)
Studio Team Size, 15
Studio Location, London, UK
Project Consultants, Italian-Thai Permasteelisa (Engineering)
Situation | Central Embassy required a landmark mixed-use development in Bangkok, with a sculptural façade forming a unified architectural gesture and iconic presence within the city skyline.
Task | Support design detailing of the façade system, balancing aesthetic ambition with technical requirements, bespoke panelisation and adjustments to optimise internal programme functions.
Action | Produced DD-stage drawings and technical detailing for the façade, coordinating thousands of bespoke clipped panels for a fluid, velour-like surface. Supported development of technical renders and refinement of a singular sculptural language across the building envelope.
Result | Delivery of the Design Detailing package contributing to Central Embassy’s iconic façade and unified architectural identity within the Bangkok skyline.
Selected images courtesy of AL_A
More details available on AL_A’s website
CENTRAL EMBASSY
Project Location, Bangkok, Thailand
Client, Central Group (Central Embassy / Central Retail Corporation)
Studio, AL_A (Amanda Levete Architects)
Project Role, Architectural Assistant
Dates on Project, 2011-12
Work Delivered, Design Detailing (DD) Package
Completion, 2014 (opened May 2014)
Project Budget, approx. £800 million (≈ 40–46 billion THB development value)
Studio Team Size, 15
Studio Location, London, UK
Project Consultants, Italian-Thai Permasteelisa (Engineering)
Situation | Central Embassy required a landmark mixed-use development in Bangkok, with a sculptural façade forming a unified architectural gesture and iconic presence within the city skyline.
Task | Support design detailing of the façade system, balancing aesthetic ambition with technical requirements, bespoke panelisation and adjustments to optimise internal programme functions.
Action | Produced DD-stage drawings and technical detailing for the façade, coordinating thousands of bespoke clipped panels for a fluid, velour-like surface. Supported development of technical renders and refinement of a singular sculptural language across the building envelope.
Result | Delivery of the Design Detailing package contributing to Central Embassy’s iconic façade and unified architectural identity within the Bangkok skyline.
Selected images courtesy of AL_A
More details available on AL_A’s website
