︎

AP

 






Spaces, Systems, Products, Objects, Brands, Experiences & Environments



Projects across
 Fashion and Apparel, Architecture and Urban Development, Automotive and Mobility, Technology and Innovation, Media, Culture and Publishing
Including work for Accenture, AL_A, Anomaly, Audi, Benoy, Converse, Diageo, FIAT, Heatherwick Studio, HUGO BOSS, Johnnie Walker, Lyst, NEOM, P&G, Product Innovation Apparel, Science Gallery Network, Squint/Opera, Stellantis, Stella McCartney, Wallpaper*, WilkinsonEyre
Projects delivered in
 Bangkok, Beijing, Dublin, London, Makkah, Mexico City, Milan, Monterrey, NYC, Oslo, Riyadh, Stockholm, Tabuk, Tokyo, Toronto, Turin







SELECTED CLIENT PROJECTS
Toranomon Azabudai Hills, Heatherwick Studio – 20 acre mixed-use urban redevelopment in central Tokyo completed in 2023 (Designer at Heatherwick Studio, 2015-16)
Stella McCartney Pop, Anomaly London – Global fashion campaign and brand activation created by Anomaly London for Stella McCartney delivered in 2016 (Creative Strategist at Anomaly, 2014-15)
V&A Museum Extension, AL_A – Cultural and architectural expansion project for the Victoria and Albert Museum in London completed in 2017 (Architectural Assistant at AL_A, 2011-12).
Shushah Island, NEOM– Storytelling and narrative development for RBTA’s architectural concept for a coral-nursery project within the NEOM Red Sea development, (Creative Director at Squint/Opera, 2024)
FIAT 500e, FIAT Centro Stile – Electric redesign of the classic FIAT 500, developed by FIAT Centro Stile in Turin launched in 2020 (Creative Strategist at FIAT x RCA, 2013-14)
THE LINE, NEOM– Storytelling for a speculative linear city concept within the NEOM development in north-west Saudi Arabia realised publicly in 2021 (Creative Director at Squint/Opera, 2024)
Trojana, NEOM – Concept Design and Strategy for a mountain-resourt development for the NEOM region in north-west Saudi Arabia announced in 2022 (Project Lead / Senior Architectural Designer at Benoy, 2019-20)
Makkah Vision 2030 – Interactive presentation and strategic storytelling work developed to communicate and discuss the proposed Vision of Makkah 2030 (Creative Director at Squint/Opera, 2024)
Converse Chuck Taylor, Anomaly NYC – Brand and creative work for the Converse Chuck Taylor line produced by Anomaly in New York, delivered in 2014 (Creative Strategist at Anomaly, 2014)
Central Embassy Bangkok, AL_A – High-end retail and hotel development in Bangkok designed by Amanda Levete Architects completed in 2014 (Architectural Assistant at AL_A, 2011-12)

Project imagery courtesy of the original creators, studios and rights holders